How to Grow Your Brand &
Outshine the Competition
It’s time to stand out with our FREE Five Step Guide, FREE Workbook and
(you guessed it) a FREE Video Tutorial
IN JUST FIVE STEPS, WE GET YOU ON THE FAST TRACK TO BECOMING A TRUE BRAND WITH A REAL MESSAGE.
I DON'T LEAVE YOU HANGING LIKE OTHER "FREE" COURSES. I WALK YOU THROUGH EVERY STEP IN A VIDEO TUTORIAL.
WALK AWAY WITH A 25-PAGE GUIDE AND WORKSHEETS. I WANT YOU TO UNDERSTAND THE PROCESS AND USE IT.
What's Included in this Freebie
Comp Shop Checklist
The 5 steps you need to take to get a competitive edge.
Worksheets
Worksheets to ensure you're in the right mindset to tackle each task.
Video Tutorial
Nicole walks you through each step with bonus tips and tricks.
Here's a Truth 💣 For Ya
The branding process is not about ME, ME, but it is actually about THEM, THEM. “Them” being your competitors and your customers. You need to know each of them inside and out to get a leg up on your competition.
One of the most essential steps in the brand development process is the competitor analysis or, as I like to call it, the competitive shop a.k.a comp shop. It helps you find the differentiating factors that set you apart in your highly competitive marketplace and the gaps in the industry that you can fill.
Your Guide to Brand Growth
I’m Nicole Powell and I want to help you become a BRAND. I want your competitors following your every move because you set the standard. I want you to have loyal customers because you STAND FOR SOMETHING they believe in.
I started an agency, HALCON Marketing Solutions, after more than a decade working for the nation’s top media companies in NYC, Los Angeles and San Francisco. It was an incredible time and I got to work with the nation’s top brands.
A once-in-a-lifetime opportunity for my husband brought me to the Midwest and it was a game-changer for my own career. I discovered my real passion is helping entrepreneurs transform their businesses into a brands, and reach their target audiences. Why?
Because my work makes a direct and visible impact on my client’s businesses and overall mindset. Cheesy as it sounds, I truly feel like I am helping people. It is all love, no red tape.
I love my small business, personal branding, and coaching clients and it’s been an absolute joy watching them thrive and take ownership of their brand identities. I’ve been mentored by some of the best in the industry, and I’m looking to “pay it forward” and this is how I’m going to do it.
