Can I let you in on a little secret? You don’t have to be on every social media platform. To some, this may seem like a no brainer. But to others, this could be a very controversial statement! Why? For so many of us, we’ve been hearing things like “you have to be on Instagram […]
Picking the Social Media Platforms That Are Right For You Read More »
Many consider Instagram as the most visual social media platform with its feed of images and videos. Because of that, I think businesses overlook a crucial component of Instagram posts that can lead to more loyal followers and engagement… the caption! Words evoke emotion. Words tell a story. And the right words sell. The right
3 Steps to the Perfect Instagram Caption Read More »
You’ve heard it before “Be Authentic” “Be Real” “Be You.” Authenticity, by definition, is being real, or genuine. Being real and creating authentic content can form a deeper connection with your customers, encouraging brand loyalty. However for many, posting on social media can add an element of stress resulting in IG video anxiety. You don’t
6 Tips to Achieving Authenticity in Your Social Media Marketing Read More »
Are you staring at your blinking cursor, with no idea of what to write for your next social media post? We’ve all been there and know how hard it can be to come up with fresh content when you are feeling uninspired. This is where our best friend, content pillars, come into play. Think of
How to Create Content Pillars for Your Brand Read More »
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