It’s a question I get asked all the time: which marketing apps do you use? What’s your favorite social media scheduler or email provider? How do you manage your workflows? I know that handling the technology-side of business and marketing can feel overwhelming for some entrepreneurs, myself included! But, once you find the right system […]
My Favorite Marketing Apps Revealed Read More »
Your brand identity is more than your logo, color palette, and fonts. Images play a huge role in conveying your vibe and style to your clients, which is why I’m such a huge fan of having professional brand photos taken. Although a quality photographer that specializes in branding shoots can seem a bit expensive, I
Why To Do A Brand Photoshoot Read More »
Marketing your business these days means writing a lot of copy. From blogs to emails to social media captions, writing copy can easily feel like a full time job! If you are like me, you probably aren’t a trained copywriter, and writing may or may not be one of your favorite weekly to-dos. I hear
3 Secrets to Better Copy Read More »
Is it time to update your brand? As your business changes over time, it’s necessary to revise and update your strategy. Your brand is no different, and it might need a “refresh”, or sometimes a complete overhaul, to ensure that your brand identity it is still in alignment with your goals and purpose. Now, I
Does Your Brand Need a Refresh? Read this to find out. Read More »
The blogging landscape has gotten a lot more competitive in the last several years, which has led small businesses to wonder whether this strategy is still viable for growing their business. My short answer is … yes! Having a blog can provide so many benefits to you and your business. Read on for a few
Blogging Isn’t Dead: Here’s Why Your Business Needs One Read More »
Feeling pulled in all different directions, and not sure where to focus your time and energy? Believe me, I’ve been there… actually, I’m still there! As entrepreneurs and business owners, we naturally wear many different hats. From CEO to chief of marketing, accountant to manager to admin, the number of roles or “titles” can feel
How to Focus Your Energy as an Entrepreneur Read More »
When it comes to your ideal client, does it ever feel like an elusive or completely abstract idea? You probably know that it’s important to define your “target audience”, or as I often like to say “spirit animals”, but the question is how do you actually do it in practice? The more that you get
3 Steps to Finding Your Ideal Clients Read More »
In the digital world, capturing (and keeping) our audience’s attention is no easy task. That’s why first impressions are so critical, and it’s something that every business owner should keep in mind when designing content to represent your brand. I like to think of websites as the digital storefront for your business. And like any
What to Put Above the Fold On Your Website Read More »
Can I let you in on a little secret? You don’t have to be on every social media platform. To some, this may seem like a no brainer. But to others, this could be a very controversial statement! Why? For so many of us, we’ve been hearing things like “you have to be on Instagram
Picking the Social Media Platforms That Are Right For You Read More »
Hey my fellow business owner, are you taking the important steps to protect your work? Putting in place the necessary legal contracts and policies in place to protect your work may not be the sexiest thing to do – but it’s so important! That’s what I want to talk to you about today, because it’s
The Importance of Protecting Your Work Read More »
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