When most people think of branding, what immediately comes to mind is a logo or color palette. While I think that it’s truly what’s on the inside that matters most (AKA your brand message, persona, and voice!), having a strong visual identity is really important when it comes to establishing your brand. The goal here […]
How to Cultivate Your Unique Brand Identity Read More »
Friends, it is such an exciting week! I am beyond excited to share what I’ve been working on actively for MONTHS. In reality, the past 15 years of my career have set me up for this moment! I am hosting a 12 week fully-immersive branding and marketing intensive, specifically for empaths, intuitive, introverted and sensitive
Introducing the 12-Week Branding and Marketing Intensive! Read More »
Have you heard the saying “it’s all in the list”? Email list, that is. That’s right, email marketing is the key to success for so many businesses, both big and small. But what about Instagram? I hear this a lot – and don’t get me wrong, social media is important! It’s a chance to build
4 Great Ways to Grow Your Email List Read More »
Many consider Instagram as the most visual social media platform with its feed of images and videos. Because of that, I think businesses overlook a crucial component of Instagram posts that can lead to more loyal followers and engagement… the caption! Words evoke emotion. Words tell a story. And the right words sell. The right
3 Steps to the Perfect Instagram Caption Read More »
At my agency Halcon Marketing, we often get asked “How much for a logo?” but rarely “How much for brand messaging strategy?”. As a die-hard brand strategist, this hurts my soul juusst a little bit (okay, maybe a lot!), because I know how vital brand messaging is in creating a true brand. When it comes
The Importance of a Brand Messaging Strategy Read More »
Empathic entrepreneurs are keenly aware of the way people are feeling. They tend to read body language and energy, and are highly sensitive and emotional. In essence, empaths are very in tune with themselves and others. Many people see being “emotional” in business as a weakness, but I actually think it is a superpower! Being
Are you an empath entrepreneur? Read these 5 signs to find out. Read More »
Are you a business, or a brand? Some folks might say, Nicole, that’s the same thing. Well, I beg to differ! There is a big difference between a business and a brand, and once you grasp that difference, you’ll have the power to transform your business into a brand that is ready to make its
Are you a business or a brand? Read More »
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